Chair / One Story A Day series

Chair / One Story A Day series

One Story A Day is an independent personal project aimed at demonstrating ideas on how business & product storytelling can be done & how effective it is. In this project, I select any ordinary thing and create a story around it. I do one product story every day 🙂


Who do you want to be?

Who can you be?

That’s what we were thinking when we made this chair.

Because with this chair, we want you to remember this.
Pull up this chair Every. Single. Morning and claim your seat at the world’s table, and be the one you want to be.
Nothing less will do.

Very often, we all stay too stuck in what is and forget what should & can be.

When you sit tall on this chair of fine polished wood, the high backrest and surface designing, it is impossible to slouch into everyday drudgery & become a part of it.

Because you should be who you want to be.
Nothing less will do.