So, first thing to note, understand, remember and never forget is that, a written pitch is not (just) pitch deck but also what you write on your website and on your emails.
Now that being clear, let’s move on to making you a lot cooler when talking to anyone:
When you start preparing your business pitch, you sit down with a pen and paper. You start writing.
Which is fine. Nothing wrong with that.
But what you often forget while this writing process is that – you are writing a pitch that you will ultimately SPEAK.
Which means, your audience – the pitchee – will not get to read it at his own pace but will have to listen to you and understand everything you’re saying immediately.
The difference between written and spoken pitches is that:
In a spoken pitch, your audience has to adapt to your speed of speaking and they have to immediately understand everything you say.
Because unlike a written pitch, they can’t re-read it or read it slowly.
They have much little time when you speak the pitch than when they read your pitch.
You hadn’t thought much about it till now, right? 😉
No worries, that’s why I exist.
# 1: Keep your creative writing for your written pitches.
# 2: Reserve your heavy-duty, difficult words for your written pitches
# 3: Use small sentences in the spoken pitch. In written, you may use longer, convoluted sentences
# 4: Have breaks more often in your spoken pitch
# 5: Share lesser and only the most vital information in your spoken pitch
Do you understand why I’m recommending the above?
If you don’t understand, write to me or choose the free 30-minute call from the right side-bar and I’ll explain.