So how do you dig out the interesting parts in a story that on top of it seems very general, rather boring, and nothing special?
I mean, look at something like printed socks.
Now, it is a valid question that how the fuck do you talk about it in a way that people actually listen to? Right?
I mean, who the hell wants to listen to anything on good prints on bloody socks?
And how do get them excited to buy your cool printed socks?
So that’s the challenge now – how do you dig out interesting stuff in this?
What the first instinct would tell you to do is talk about how prints are beautiful, how fascinated you have always been with creating prints, how well-received your stuff is everywhere else in the market, etc.
This is good.
Is it memorable, though?
Will this be exactly what someone else, who sells handmade cosmetics, also say?
There’s a fair chance, yes.
So you see, this is generic. This is what first instincts do for everyone.
So, think further.
This is not a life-or-death product. This is not a check-your-diabetes-at-home product. Most people can easily live without prints on socks.
Now these people don’t stay awake at night wanting prints on their socks. Obviously not, right? So they don’t know that they want your product. And therein lies your challenge to tell a cool story that they will love.
So what can you do?
Since, they don’t need it, why would someone want prints on their socks?
Chances are, because they don’t like boring stuff.
Chances are, they have certain tastes and would be excited to have it even on their socks!
And now this someoneness of these people needs to be captured in your story. And as soon as they see themselves in your words, they are likely to be interested in what you have to say.
And then, they are likely to remember you.
So now your story needs to be crafted in a way that works as a mirror for your audience, where they feel like they belong.
And now your story becomes interesting.
Because prints on socks might not be interesting but the person who might like them certainly is.